Most people understand the longstanding clash between sales and marketing.
However, organizations with these teams aligned achieved 20% annual revenue growth in 2010. Companies that didn't have sales and marketing teams that were congruent saw revenue drop by 4%.
We not only want to optimize our websites but also our sales and marketing communication. Download our guide to develop a strategic approach to a solid sales and marketing alignment.
By reading this 64-page ebook, you will find out how to:
Set up closed-loop reporting
Define stages of the funnel
Incorporate a service-level agreement (SLA)
Hold both teams responsible for reporting & dashboards
Keep a consistent communication between the two teams